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Launching a product as complex as "Liquid Repellent Nano Technology" (LRNT) requires turning dense tech jargon into a compelling brand story. This was the exact challenge for tech firm P2i ahead of unveiling Dunkable, their newest OEM liquid-repellent innovation, at MWC Barcelona.
Starting with just a basic typeface logo, we were tasked with creating a standout visual identity across all brand touchpoints. The ultimate goal? Design a commanding exhibition presence that turned heads, cut through the noise, and drew crowds directly to the new technology.
P2i DUNKABLE
INDUSTRIES:
SCIENCE TECH
EXPERTISE REQUIRED:
PROJECT MANAGEMENT - FULL PRODUCTION - STORYBOARDING - 360 VIDEOGRAPHY - ANIMATION - IDEATION - EDITING - PRESENTATION
Born from a desire to stand out from the Gymshark wearing clones, United in Iron is a brand created for those who want to feel like an individual and wear apparel that reflects their attitude and focus to their training.
The entire brand was developed from the ground up, built on a foundation of original illustrations with a darker edge tied into fitness related themes, branching into contextually relevant moments such as the Covid lockdowns and how the impact was felt throughout the gym going community.
UNITED IN IRON
INDUSTRIES:
HEALTH & FITNESS
EXPERTISE REQUIRED:
PROJECT MANAGEMENT - BRANDING - FULL PRODUCTION - 360 VIDEOGRAPHY - PHOTOGRAPHY - INFLUENCER ENGAGEMENT - SCREEN PRINTING - DESIGN - EDITING - PRESENTATION
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